Did you hear the alarm bells ringing when the latest IPCC report was released, delivering what may be the final warning on climate change? If not, you're not alone—it seems like many of us are becoming immune to the constant stream of doom-and-gloom headlines. However, this time we can’t afford to ignore the call for swift and drastic action to address climate change before it's too late.

As the founder of Creatives for Climate, a global community of creatives committed to using their skills for climate action, I've seen firsthand how difficult it is to inspire action on climate change when, on the surface, life is carrying on as usual. It's our job as advertisers and communications professionals to create stories that motivate and sell products, but how do we shift that creativity toward a more urgent and necessary cause?

In 2019, Extinction Rebellion warned that those in the advertising and PR industries may soon be branded as "destroyers" for their ties to industries contributing to climate change. But we can change that narrative. Here are four crucial steps I've identified for using creativity as a force for good in the fight against climate change.

  • Divest from promoting the worst offenders, starting with oil and gas.
  • Learn to fight greenwashing.
  • Prioritize DEI.
  • Get explorative with new mindsets and frameworks.

Read the full article about climate action by Lucy von Sturmer at Forbes.